Marketing and brand strategy

K2 Group assists clients create powerful brands that deliver value, drive growth and energise staff. We provide clients with: strategic business, market and trends analysis; competitor reviews; brand audits, new brand strategy development; marketing and campaign strategy; and the facilitation and management of research, moving footage and photography.

K2 Group has specialist expertise in the area of tourism destination marketing and brand strategy and has undertaken brand development, marketing strategy and implementation for tourism destinations and products.
Recent experience and projects include:

• The City of Greater Dandenong Tourism Strategy & Action Plan 2014 - 2018
• The Australian Surf Capital Project, Torquay
• Tourism Victoria's crises recovery marketing campaigns for the 2009 Victoria Bushfires ($10 million), and 2011 Victorian Floods ($2.5 million), including state wide positioning and messaging, campaign strategy development; and

Brand strategy development, management, project management and marketing strategy for the following Tourism Victoria brands: Yarra Valley, The Grampians, Victoria's High Country, The Great Ocean Road, The Murray, Gippsland, Villages of Victoria and Phillip Island.