K2 Group K2 Group K2 Group K2 Group K2 Group

K2 Group

Our team has unique experience
across a diverse range of disciplines.
When combined with our extensive
networks and relationships,
we deliver significantly enhanced
outcomes for our clients.

K2 Group

Peter Marshall

PETER MARSHALL – MANAGING DIRECTOR

Diploma Business Administration, Diploma Civil Engineering

With extensive experience in Local Government, including 18 years at CEO level, Peter now heads up K2 Group working for property developers on large new generation master planned residential developments, and advising Councils and State Government departments, including the Departments of; Transport, Planning and Community Development, Regional Development Victoria and Tourism Victoria, on a range of infrastructure, urban renewal, property development and tourism investment projects. 

With a proven track record in securing major infrastructure and private investments Peter provides specialist advice on the commercial, political and governance aspects of projects, project planning, development strategy, project feasibility, and government and council relations. He aims to ensure projects and concepts under consideration are feasible and deliverable.

K2 Group provides leading edge advice and services in the areas of: residential, commercial and industrial development, urban and infrastructure planning, property and development strategy, commercial negotiation, advocacy, government and council relations, economic development, investment attraction, consultation and stakeholder engagement, governance, leadership, management, organisational excellence, marketing and brand strategy, feasibility studies and business plans.

Anita Verde

ANITA VERDE – CHIEF EXECUTIVE OFFICER

Masters of Business Administration, Bachelor Degree in Sociology

Anita brings to our projects a unique combination of skills and experience specialising in research and business and economic analysis, business development strategies, brand management and marketing.

Anita develops comprehensive business plans and strategies, identifying and proving up new business opportunities, and developing marketing and brand strategies that cut through to deliver conversion with target markets. Anita manages all aspects of our projects to deliver optimum outcomes for clients.

Before joining K2 Group, Anita was Strategy Director with Royce Business & Communications where she developed business and marketing strategies for a range of known brand clients. Prior to that Anita was Senior Marketing Manager at Tourism Victoria overseeing the development and delivery of destination marketing and brand strategies for Victoria's tourism regions. Her work with peak bodies and tourism businesses required high levels of skill in stakeholder engagement, communication and relationship development.

Anita has also managed business development, sales, marketing, brand strategy and communications for a number of well-known Australian wine brands, and is experienced in retail and wholesale businesses, overseeing global production, distribution and sales.

More recently Anita has expanded her role into the area of property development, including identifying, assessing and assembling development opportunities, and sourcing and negotiating property acquisitions for residential and commercial developers.

Some of Anita’s recent clients include; Tourism Australia, Surf Coast Shire, Woolworths and the City of Greater Dandenong.